The EKR theorem, which is the cornerstone of extremal combinatorics, characterizes maximal intersecting families of sets. Its setting fixes a ground set of size n, and then studies the size and structure of intersecting families of subsets of fixed size k. A setting which many might consider no less natural, is considering the Boolean lattice of all subsets of {1,...,n} endowed with a product measure, and studying the structure and measure of maximal intersecting families.